When leveraged fully, data can help your business to personalized marketing communication. In todayвЂ™s world, we generate tons of data every day.

Even historical data collected from disparate sources make more sense when visualized. Remember, thereвЂ™s a wealth of information hiding in the data in your database just waiting to be discovered. More so, you can leverage statistical models, such as averages, standard deviation, median, and quartiles, etc. The key advantage of the EDA methodology is that it allows you to investigate your raw data beyond the hypothesis testing. Until recently, making sense of bulky and complex raw data was too daunting for us.Д«ut methodologies, such as exploratory data analysis, are increasingly helping us to crunch gigantic data sets on an unprecedented scale. Why Exploratory Data Analysis (EDA) is Important in Your Business? Besides, this strategy can help you to determine whether the statistical techniques youвЂ™re considering for analysis are appropriate. You can leverage EDA to explore what data can reveal beyond hypothesis testing. Also, youвЂ™ll learn about the best tool to use to conduct a comprehensive exploratory data analysis (EDA).ДЄccording to John Tukey (the person who coined the term exploratory data analysis in the 1970s), itвЂ™s the procedures and techniques for analyzing data and interpreting the results.Д«esides, it involves planning, tools, and statistics you can use to extract insights from raw data.The best practices associated with EDA and statistics.How you can leverage exploratory data analysis (EDA) to create compelling data stories?.You can transform it into a reliable data visualization tool by installing third-party applications (add-ons). However, you donвЂ™t have to do away with Google Sheets.

Google Sheets produces very basic charts that require extra time and effort to edit. Google Sheets is arguably among the most-used data visualization tools because it has been there for years and is familiar to many.Д«ut to conduct a comprehensive exploratory data analysis (EDA) using ready-made and visually appealing charts and graphs, youвЂ™ve got to think beyond the spreadsheet app. Also, you need the best tools to help you access ready-made charts. To extract actionable insights from raw data, you need easy-to-interpret charts and graphs. Visualizations or charts play a critical role in the business world by empowering data-backed decisions and providing insights for continuous improvement. This strategy uses data visualization designs and statistics to extract insights into data. Besides, itвЂ™s a methodology that employs graphs and charts to squeeze answers out of your raw data.

Exploratory data analysis methods